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Daniel Shepherd, Director of strategy and innovation

Daniel is a senior communications expert who has spent the last eight years working in the advertising industry, honing his strategic capabilities while working with some of the world’s leading companies, including Unilever, Toyota and HTC. Both in the Middle East and back home in the UK.

Inspired by the impact that behavioral science can have on communications, Daniel joined Magenta to help apply these techniques to development challenges in some of the world’s most complex environments.

Daniel studied Politics at Goldsmiths, University of London and is a regular contributor to communications industry publications, an awards judge and conference speaker.