360 degree design approach.
Magenta provides our partners with the following services, as part of either a 360-degree design approach or selected components of the campaign design cycle:
KAP studies, baseline studies, barrier analyses, target audience research, network mapping, media landscape assessments
Brand development, creative solutions, script writing
Media placement and dissemination, media engagement, on-ground activations, social and community mobilization, event management
Measurement & Evaluation
M&E planning, evaluation design and implementation, media monitoring
Strategy and Planning
Stakeholder consultations, participatory strategy development, results framework development, implementation planning, identification of local partners.
Content and Material Development
Public service announcements, edutainment (drama, reality TV), digital content, animation, graphic design
Technology and Digital
Phone Apps, website development, SMS solutions, IVR
Training of Trainers, political and electoral communications training, media training, long term support on behavioral and social change communication