Specialises in behavioural change communications in the Middle East, Africa and South East Asia. Running social impact campaigns to support social policy objectives.
 

Our services

360 degree design approach.

Magenta provides our partners with the following services, as part of either a 360-degree design approach or selected components of the campaign design cycle:

 
 
 
 
 
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Formative Research

KAP studies, baseline studies, barrier analyses, target audience research, network mapping, media landscape assessments

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Creative Development

Brand development, creative solutions, script writing

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Campaign Management

Media placement and dissemination, media engagement, on-ground activations, social and community mobilization, event management

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Measurement & Evaluation

M&E planning, evaluation design and implementation, media monitoring

 
 
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Strategy and Planning

Stakeholder consultations, participatory strategy development, results framework development,  implementation planning, identification of local partners.

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Content and Material Development

Public service announcements, edutainment (drama, reality TV), digital content, animation, graphic design

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Technology and Digital

Phone Apps, website development, SMS solutions, IVR

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Capacity Building

Training of Trainers, political and electoral communications training, media training, long term support on behavioral and social change communication