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Sarah-Jean Cunningham, DIRECTOR & CO-Founder

Sarah-Jean founded Magenta with a mission to disrupt the space of behavioural change communication, combining scientific rigour and technological innovation. Her vision is underpinned by over a decade of research and communications experience, working across the Middle East, Asia and Africa. There she has advised a diverse range of governments and international organisations on enhancing their communications interventions in support of broader policy objectives.  

She holds a Masters in Engineering from the University of Cambridge with a scholarship to the Massachusetts Institute of Technology (MIT). She is currently a guest lecturer on Strategic Communications at Kings College London, Department of War Studies. She speaks basic Arabic and Farsi. In addition, she sits on the board of a number of not-for-profits, promoting education for women and freedom of speech.