Sara, passionate about being part of a society's positive development, manages an array of Magenta's social and behavioural change communications programmes. She has designed and implemented communications interventions for conflict affected populations. From working extensively on child protection issues in and around Syria, to promoting positive parenting practices in the GCC. She has managed awareness raising campaigns, community mobilisation activities and led cross-sector coordination.

With a legal background, she started her career by practicing at a top tier corporate law firm, developing a skill for stakeholder management, negotiation and consensus building. Sara holds a law degree from the University of Essex. She speaks Arabic and English and has professional knowledge of French.