The Magenta team brings together core expertise in the fields of research, behavioural science and communication. This, couple with experience designing and implementing programs in some of the world's most challenging contexts. 


Sarah-Jean Cunningham, DIRECTOR & CO-Founder

Sarah-Jean founded Magenta with a mission to disrupt the space of behavioural change communication, combining scientific rigour and technological innovation. Her vision is underpinned by over a decade of research and communications experience, working across the Middle East, Asia and Africa. There she has advised a diverse range of governments and international organisations on enhancing their communications interventions in support of broader policy objectives.  

She holds a Masters in Engineering from the University of Cambridge with a scholarship to the Massachusetts Institute of Technology (MIT). She is currently a guest lecturer on Strategic Communications at Kings College London, Department of War Studies. She speaks basic Arabic and Farsi. In addition, she sits on the board of a number of not-for-profits, promoting education for women and freedom of speech.

3x4 ..jpg


Clemence founded Magenta to maximise the effectiveness and efficiency of communications interventions in support of social impact. Clemence has dedicated her career thus far to work in countries affected by war, where she has designed, led and delivered impactful communications campaigns on civic education, governance and stabilization, preventing violent extremism, counter-narcotics and women’s empowerment.

She holds a Master’s degree in International Relations with a concentration in Conflict and Development Studies from Sciences Po Lille. She speaks native French as well as conversational Spanish and basic Farsi, and is currently learning Arabic.

Magenta_Mojo headshot.jpg

Mojtaba "Mojo" Komeili, CREATIVE DIRECTOR

Mojo is a Creative Strategist driven by a passion to make the world a better place. He has been the creative mind behind various social impact campaigns in the region. Over the past 15 years Mojo has created disruptive campaigns on women’s empowerment, civic education, governance, health and humanitarian support. His work spans Afghanistan, Iran, Yemen, Oman, the UAE, Syria and Jordan.


Ann-katrina bergovic, reseArch & m&e specialist

Ann-Katrina leads Magenta's research practice, utilising international standards and the latest in behavioural research methodologies. She started her career in project implementation for a variety of NGOs and therefore uniquely understands the situation on the ground, while conducting research in difficult circumstances. She has experience in Africa and Central Asia, as well as the Middle East.

After studying law at the University of Tübingen in Germany, she transited into research and M&E to follow her passion for numbers and is a certified Data Scientist. In addition to German her mother-tongue and English, she speaks Python and R.



Sara, passionate about being part of a society's positive development, manages an array of Magenta's social and behavioural change communications programmes. She has designed and implemented communications interventions for conflict affected populations. From working extensively on child protection issues in and around Syria, to promoting positive parenting practices in the GCC. She has managed awareness raising campaigns, community mobilisation activities and led cross-sector coordination.

With a legal background, she started her career by practicing at a top tier corporate law firm, developing a skill for stakeholder management, negotiation and consensus building. Sara holds a law degree from the University of Essex. She speaks Arabic and English and has professional knowledge of French.



Laramie, dedicated to finding creative ways to affect positive social change, supports the implementation of Magenta's programmes across MENA and West Africa. She previously coordinated communications for a humanitarian research and evaluation company in Turkey, including online content creation, design strategy. Earlier in her career, Laramie worked as a trainer in Rwanda to deliver art workshops in schools to facilitate post conflict reconciliation. She is also a professional photographer and her work has been exhibited in four countries, spanning two continents.

She has an MA in Media and the Middle East from SOAS, University of London and a BA in Fine Art from Central Saint Martins, University of the Arts London. She speaks conversational Arabic and Spanish in addition to her native English.

Souleymane Wague Magenta

Souleymane WAgue, INTERN

Souleymane joined Magenta driven by a keen desire to serve and help people improve their lives. Passionate about social and political issues in challenging contexts, he previously worked in France’s poorest departmental council with the mission to increase the quality of social and economic programmes in favour of fragile populations.

Souleymane holds a Master’s Degree in Public Affairs from Sciences Po Paris. He speaks native French and fluent English, as well as conversational Soninke and Spanish.

Board of Advisors

Magenta_Mark Rollo-Walker.jpg

Mark Rollo-Walker CBE – Conflict Expert

In his 36 years as a British Army Officer, Mark has served in Europe, North and South America, Africa and the Middle East including conflicts in Northern Ireland, Bosnia, Kosovo, Zimbabwe, Sudan and Israel and the Occupied Palestinian Territories where he held a variety of both command and staff positions. Uniquely for foreign diplomatic missions, he was accredited to both the State of Israel and the Palestinian Authority. Mark was involved in shaping British policy on the Middle East Peace process, working closely with IOs, NGOs and DfID on civil-military aspects of conflict prevention and reduction. He was awarded the CBE.

Magenta_Francesca Recchia

Dr. Francesca Recchia – Cultural Expert

Dr. Recchia is a researcher and writer, exploring the geopolitical dimension of cultural processes and in recent years has focused her research on urban transformations, creative practices and intangible heritage in countries in conflict. Her work is grounded on an interdisciplinary approach that combines Urban, Visual and Cultural Studies.

Francesca was a Research Associate at the Centre of South Asian Studies. SOAS, London, a Postdoctoral Research Fellow at the Bartlett School of Planning, University College of London, has a PhD in Cultural Studies at the Oriental Institute in Naples and a Masters in Visual Cultures at Goldsmiths College, University of London. She is now a Visiting Lecturer at Università Bocconi in Milan. 

She is the author of three books: The Little Book of Kabul (with Lorenzo Tugnoli), Picnic in a Minefield and Devices of Political Action. Collective Town in Iraqi Kurdistan. She was the Director of the 4th Afghan Contemporary Art Prize in Kabul and of Caravansarai Cultural Festival in Karachi.

Magenta_Haroon Headshot.jpg

Aaron Haroon Rashid – Creative Advisor

Haroon is an award winning director, producer, singer/composer and social-activist. As a music star in Pakistan he has a fan following in the millions. He started his music career in the early 90s with his band Awaz which became one of the biggest bands in the country.

Haroon has regularly produced songs and videos with socially conscious messages such as the anti-corruption and inter-faith dialogue. Haroon is the creator and director of the successful and internationally acclaimed multi award winning Pakistani Animated TV Series the Burka Avenger. Burka Avenger is Pakistan’s first ever animated TV series and has won several major international awards.