Anna Clifford, Lead SBC and Design Strategist

Anna is MAGENTA's Lead SBC and Design Strategist. She is a core member of our growth team, working extensively on new business and programme design and providing support to ongoing programmes in an advisory capacity. Anna leads on developing SBC tools and providing training to our regional teams to strengthen our programme design and strategy skillset.

Anna is an Applied Behavioural Scientist, Strategist, and Researcher (qualitative specialism) with over 9 years' experience in the international development and commercial sectors. She specialises in designing SBC programmes, interventions, and campaigns that create movement on some of the most challenging sociopolitical issues of our times, including online harms, mis- and disinformation, poor governance, and the role of information in conflict. She has worked in many regions and cultural contexts, including Eastern Europe, the Middle East, the Caribbean, the Caucuses, and Central Asia. Anna is certified in design thinking and service design and loves experimenting with new technologies. She is committed to working in partnership with civil society, media, academia, and the private sector to deliver impact ethically.

Anna holds a Master's degree in Behaviour Change from University College London and a Bachelor's degree in Psychology from the University of Exeter.