We design, develop and deliver bold strategies. 

Based on robust behavioral models, local insights and rigorous data, Magenta creates enabling environments that allow people to thrive. 

Working across Asia, the Middle East, North Africa and West Africa, our teams are trusted partners and advisors to governments, donors and development agencies.

Together, we work towards achieving long lasting positive impact that improves people's lives now and in the future.



Find out more about our approach to developing effective behavioural change solutions

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See a selection of projects the Magenta team has delivered in collaboration with our partners

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Magenta is a proud supporter of the UN Global Compact and signatory of the Women's Empowerment Principles