Magenta was established by a multi-cultural team of development, research and behavioural change communication experts. We believe we can make a positive difference in the way governments, donors and development agencies achieve their policy and programme objectives. We bring together the latest in behavioural science principles and a rigorous approach to strategy, campaign design and implementation. We help our partners to be more efficient, achieve scale and sustainability, and positive, long-lasting social impact that will improve people’s lives now and in the future.

The Magenta team has worked across the Middle East, Asia and Africa regions for over a decade.



Find out more about our approach to developing effective behavioural change solutions

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See a selection of projects the Magenta team has delivered in collaboration with our partners

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