We start by asking the right questions. Our behavioural research and experimentation hub works with partners to uncover the root causes of key challenges, exploring not just what is happening, but why. Through rigorous research and testing, we generate evidence-driven insights that inform effective, scalable solutions.

We take insights and transform them into ideas. We are human-centred designers, service innovators, and communications specialists, co-designing and prototyping impactful solutions that drive lasting behavioural change. We design using a strength-based, empowering approach – participation is at the core of our work.

We bring ideas to life. We are storytellers, campaigners, and designers, creating end-to-end creative campaigns that captivate, inspire, and drive meaningful change. We do brand development, campaign planning, message development, content production, media placement and influencer management.

We are boots on the ground, working alongside communities, local leaders and organisations, and governments to drive meaningful change. Through collaboration and grassroots engagement, we transform insights into action, ensuring sustainable solutions that empower communities and create lasting impact.

We strengthen capacity for lasting, local impact. The MAGENTA Academy is our training and capacity development institute, equipping practitioners with the knowledge and skills to apply SBC theory and practice effectively.