Gender Equality and Inclusion

Our approach to gender quality and inclusion is firmly embedded in the rights-based principle of ‘Leave No One Behind.’ When researching, designing, and implementing gender equality and inclusion interventions, we use human-centred design and participatory approaches to ensure that every voice is heard and that everyone’s needs are addressed. Importantly, we recognise that gender equality isn’t just about empowering and improving the rights of women; it involves findings ways to support men and boys to challenge the harmful social norms and expectations that they face too.

We have experience across a range of gender areas, including technology-facilitated violence, gender-inclusive social protection, and positive masculinities. We have worked to advance the inclusion of children and persons with disabilities in Kyrgyzstan and Mozambique and shifted perceptions and attitudes around gender norms within Jordan’s peace and security institutions. Our work does not stop at ensuring individuals are treated with fairness, equality of opportunity, respect, and dignity; it seeks to transform every facet of the systems that uphold harmful norms and beliefs about who is and isn’t included.  

Case Studies

  • Young woman in beige coat and headscarf on bus, looking thoughtfully out the window, carrying a backpack.

    Tawazon: Promoting the Leadership and Voice of Women in Jordan

    Client: Mercy Corps Jordan

  • An illustration emphasizing empowerment and education about online behavior. It features four characters with speech bubbles: one sending a picture, another respecting privacy, a third reporting harmful comments, and a fourth promoting responsibility.

    Tackling Technology-Facilitated Gender-Based Violence in Iraq

    Client: Department of State

  • A woman sitting with a notepad, surrounded by logos of international organizations, with an Arabic quote about women's participation in the economy.

    How Can We Promote Women's Economic Participation in Jordan Using Behavioural Science?

    Client: UN Women Jordan

  • A group of seven boys standing together in a playground, some with their arms around each other, wearing matching t-shirts with a slogan in Spanish, with a wooden and metal playground structure and trees in the background.

    Engaging Young Men in the Prevention of Gender Based Violence (GBV) in Honduras

    Client: CARI Honduras (USAID), Creative Associates International

  • Eight men standing outdoors on grass in front of tall trees, holding certificates, showing their awards. Some men are smiling and raising their fists or certificates.

    Empowering Resilience: Building Gender-Sensitive Capacities in the Resilience for Peace Program, Côte d’Ivoire

    Client: Equal Access International (EAI)

  • A collage of soldiers and a woman with short dark hair, with text in Arabic and English. The soldiers are wearing military gear, including helmets and uniforms, with some displaying 'Clearance First' labels.

    Safe House: Using Edutainment to Challenge Harmful Gender Norms in Iraq

    Client: UNMAS Iraq

  • Women sitting in a circle in a room, each holding a sign with writing, participating in a workshop or support group, with banners and posters on the background relating to a children's fund and charity event.

    Preventing Intimate Partner Violence Through Community Engagement in Iraq

    Client: UNICEF Iraq

  • A young girl with brown hair and bangs showing her painted hands with contact paper on her nose, smiling while sitting on a colorful painted surface with paint bottles nearby.

    Utilising SBC to Develop an Inclusive World – SBC Building Blocks Course

    Client: UNICEF HQ

  • A woman wearing a black headscarf and dress is sitting on the ground, holding a sleeping child dressed in a colorful shirt and red shorts, beside a stone wall at an outdoor site with informational plaques in the background.

    Using SBCC to develop communications and outreach capacity of GBV service provider in Jordan

    Client: American Bar Association

  • Illustration of a young man on crutches wearing a yellow shirt with red, blue, and green circular patterns, dark blue pants, and sandals, standing outdoors with clouds in the background.

    Leveraging the Power of Advocacy and Communications: the Global Partnership for Assistive Technology

    Client: ATscale, the Global Partnership for Assistive Technology

  • Four young children outdoors, smiling and waving, dressed in warm clothing including jackets and hats, with a rural background of houses, trees, and fences.

    Addressing Negative Perceptions of Children with Disabilities

    Client: UNICEF Kyrgyzstan

  • Woman wearing a colorful sari and a face mask, participating in a celebration with powder on her face.

    Behavioural Insights Framework for Advancing Gender Equality

    Client: UNDP India

  • Group of men and women standing and sitting outside a building, smiling for a photo.

    Gender Research on Women Empowerment in Mali

    Client: UNICEF Mali

  • Beach scene with people playing in the sand and swimming, palm trees along the shore, and clear blue sky.

    SBCC Strategy to End Violence Against Women and Children in Zanzibar

    Client: UNICEF Zanzibar

  • Family gathered on a patterned carpet, sharing a meal inside a warmly lit room with a window and a painting on the wall.

    Talk for Harmony; Reduce Gender Based Violence in Afghanistan

    Client: Zinc Network LTD

  • A woman wearing glasses and a face mask holds a notebook and touches her glasses while standing indoors.

    Strengthen Social Cohesion and Resilience of Marginalized Women in Tunisia

    Client: UNWOMEN Tunisia

  • A man pouring tea in a cafe with two children watching. Text overlay reads 'Because I am a man' and its Arabic translation.

    “Because I am a Man” Campaign in Tunisia

    Client: UNWOMEN Tunisia

  • Two women sitting on the ground and weaving colorful baskets out of natural fibers, with a brick wall behind them, and various woven baskets on the ground around them.

    A Series of Videos to Promote the Women Peace and Security Agenda in Libya

    Client: UNWOMEN Libya

  • Understanding Violence Against Children in Pakistan - Adults' and Children's Perceptions

    Client: UNICEF Pakistan