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The MAGENTA Academy is our global training and capacity development hub, designed to build practical skills in social and behaviour change, strategic communications, and media development. Our modules combine theory with hands-on application, equipping individuals and organisations to design, implement and evaluate interventions that lead to meaningful, lasting change.

Our training areas.

  • Wind turbines on a field at sunset with a dramatic orange and gray sky.

    Social & Behaviour Change

    Build a strong foundation in social and behaviour change theory and learn how to design, implement and evaluate effective interventions across diverse contexts.

    Full module list
  • Three vintage black rotary wall phones mounted on a patterned light green wall.

    Strategic Communications & Media Relations

    Strengthen your ability to communicate clearly, manage public narratives and respond confidently in high-pressure or crisis situations.

    Full module list
  • Three people on a rooftop, one with a camera, engaged in filming or interviewing, with city buildings in the background and cloudy sky overhead.

    Media Development & Journalism

    Support safe, ethical and impactful journalism and media practice, particularly in complex or fragile environments.

    Full module list

Our modules.

Our training offer is organised across three core thematic areas. Individual modules can be delivered on their own or combined into tailored programmes designed to meet specific learning needs.

  • SBC Foundations & Core Modules

    The Case for SBC • SBC in a Day • The Choose Better Model • Behavioural Research 101 • SBC Design 101 • SBC Implementation 101 • Monitoring & Evaluation for SBC (M&E for SBC 101)

    Behavioural Research

    Defining Behaviours • Diagnosing Problems • Qualitative Research • Quantitative Research • Measuring Behaviours • Audience Segmentation • Communicating Research Results • Ethical Considerations • Projective and Participatory Methods • Designing Research for Sensitive Topics • Advanced Behavioural Analysis (thematic coding and interpretation)

    Designing SBC Interventions

    Advocacy • Edutainment • Digital Media & Apps • Mass Media Campaigns • Community Engagement • Nudging • Messaging • SBC Frameworks for Interventions • Participatory Ideation & Co-Creation Methods

    Implementing SBC Interventions

    Choosing Your Approach • Iterative Programming • SBC Approaches to Scaling • Facilitation and Trust Building • Media Campaigns • Capacity Building • Information, Education and Communication (IEC) • Interpersonal Communication (IPC)

    Monitoring, Evaluation & Learning for SBC

    Introduction to M&E • Challenges of M&E in SBC • M&E in Community Engagement • Evaluation Techniques • The Role of Qualitative Methods in M&E • Understanding Mechanisms of Change • M&E Framework Development • Designing Indicators for Behaviour Change • MEAL and Action Planning for SBC

    SBC Theories & Approaches

    Introduction to Behavioural Science • Human-Centred Design • Diagnostic Models • Behavioural Drivers Model • Socio-Ecological Model • COM-B • Cognition & Decision-Making • Social Norms • Wall of Beliefs • Ideation Frameworks (SCAMPER, APEASE, INCASE)

    SBC Thematic Deep Dives

    SBC for Public Health • SBC for Climate Adaptation • SBC for Gender Equality • SBC for Gender Equality & Child Protection • SBC for Education • SBC for Youth Engagement

  • Strategic Communications

    Communications Strategy Development • Proactive and Reactive Communications • OASIS Model Training • Crisis Communication and Countering Mis- and Disinformation • Campaign Planning

    Media, PR, and Public Affairs

    Interview Techniques Training • Media and PR Handling and Protocols • Spokesperson Training

    Social Media & Digital Communications

    Social Media • Low-Budget Social Media Campaigns for NGOs

    Presentation and Personal Communication Skills

    Audio and Visual Training • Presentation Training

    Political and Public Affairs Campaigning

    Grid Training

  • Investigative & Reporting Skills

    Investigative Reporting

    Journalist Protection & Safety

    Journalist Safety • Digital Safety & Online Harm Prevention

    Crisis & Strategic Communications

    Crisis Communications • Media Handling and Protocols • Campaign Planning

    Innovation & Emerging Media

    AI-Assisted Content Creation for Social Impact