Challenge

• Lack of trust in local government in Minnieh

• Widespread unemployment and economic decline

• Scapegoating and hostility towards refugees and other ethnic groups

• Garbage crisis and lack of adequate infrastructure

• Revolution and Economic decline

  *The assessment of the challenges was conducted through multiple phases of research, including a comprehensive desk review, as well as enumerator collected surveys and focus group discussions.

   

Our Social And Behavioural Insight

• Despite frustration with local government, pride in the local community is high in both Bouhayra and Minnieh

• People do not like to feel shamed or judged

• The digital communications environment is currently a platform for aggressive criticism

• Local government is not yet fully utilising social media to communicate with residents

• Lack of trust between local government and residents leads to a diminished communications environment in which rumors and disinformation can thrive

• When people engage in environmentally protective behaviours, they most often do so for health reasons 

What We Did

• Nationwide scoping survey

• Literature Review

• Content training for social media activists

• Social media training for municipal staff

• Participatory strategy design workshop

• SBC Strategie for two municipalities

• Baseline Report

Communications Approach

• Comprehensive SBC strategy and messaging campaign design

• Engaged local government and community leaders to take ownership of the design process, as well as implementation of the communications strategy and campaign

• Provided activities for the local governements to engage with a variety of actors, including children, refugees, community based organisations and schools

• Developed communcations campaigns for each Bouhayra and Minnieh that utilize a variety of media and dissemination mechanisms