Our Impact
Our expertise.
Behaviour shapes the world and holds the key to solving its biggest challenges. At MAGENTA, we harness the power of behavioural science and human-centred design to create lasting change where it matters most.
Explore our areas of expertise:
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Health and Nutrition
MAGENTA uses behavioural science to drive positive health and nutrition outcomes and build stronger, more people-centred healthcare and food systems.
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Economic Development, Livelihood, and Education
MAGENTA supports individuals, communities, and governments to develop the skills and tools they need to navigate and succeed in rapidly evolving economies, enabling them to make informed decisions and build sustainable futures.
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Gender Equality and Inclusion
MAGENTA challenges and disrupts the social norms, stereotypes, and unequal power relations that prevent individuals—regardless of gender or ability—from fulfilling their potential.
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Democracy, Human Rights, and Governance
MAGENTA partners with governments, civil society, and communities to strengthen democratic institutions, protect human rights, and promote inclusive governance.
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Security and Stabilisation
MAGENTA supports governments and institutions to design and develop community-led solutions to enhance peace, stability, and security.
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Resilience, Environment, and Food Security
MAGENTA harnesses behavioural science to build resilience from the ground up—empowering people with the knowledge, skills, and tools to adapt, withstand, and emerge stronger in the face of adversity.