Our Impact

Our expertise.

Behaviour shapes the world and holds the key to solving its biggest challenges. At MAGENTA, we harness the power of behavioural science and human-centred design to create lasting change where it matters most.

Explore our areas of expertise:

  • Healthcare worker engaging with a mother and child during a community health visit focused on nutrition and well-being.

    Health and Nutrition

    MAGENTA uses behavioural science to drive positive health and nutrition outcomes and build stronger, more people-centred healthcare and food systems.

    Learn more
  • Young adults participating in a skills training session, gaining tools to thrive in evolving job markets and build sustainable futures.

    Economic Development, Livelihood, and Education

    MAGENTA supports individuals, communities, and governments to develop the skills and tools they need to navigate and succeed in rapidly evolving economies, enabling them to make informed decisions and build sustainable futures.

    Learn more
  • Diverse group of people in a community dialogue, discussing gender roles and inclusion to challenge stereotypes and promote equality.

    Gender Equality and Inclusion

    MAGENTA challenges and disrupts the social norms, stereotypes, and unequal power relations that prevent individuals—regardless of gender or ability—from fulfilling their potential.

    Learn more
  • Civil society leaders and government representatives in a roundtable discussion focused on strengthening democracy and human rights.

    Democracy, Human Rights, and Governance

    MAGENTA partners with governments, civil society, and communities to strengthen democratic institutions, protect human rights, and promote inclusive governance.

    Learn more
  • Community members and local officials in a peacebuilding session, co-creating solutions to strengthen security and stability.

    Security and Stabilisation

    MAGENTA supports governments and institutions to design and develop community-led solutions to enhance peace, stability, and security.

    Learn more
  • Farmers attending a climate-resilience workshop, learning sustainable practices to improve food security and adapt to environmental challenges.

    Resilience, Environment, and Food Security

    MAGENTA harnesses behavioural science to build resilience from the ground up—empowering people with the knowledge, skills, and tools to adapt, withstand, and emerge stronger in the face of adversity.

    Learn more