We use data to unpack determinants of behaviours. Our methods include: Ethnographies, Sensemaking, Storytelling, Social Listening, KAP Surveys, Social Media Analysis, Barrier Analysis, Perception Studies, & Message Testing.

Our team of social and behavioural change experts designs solutions according to the needs of our partners. We design using a strength-based, empowering approach – participation is at the core of our work.

Utilising design thinking, journey mapping, and UX design approaches, MAGENTA helps its partners design public services that are accessible, usable and relevant for users.

MAGENTA’s team of communications specialists develop and implement full-fledge creative multi-media campaigns. We do brand development, campaign planning, message development, content production, media placement and influencer management.

Meaningful community engagement and mobilisation is at the core of sustainable social change. Our methods include: Communication Toolkits for Frontline Workers, Community Theatre, Religious Leader Engagement, Local events e.g. sports, music, Community-Led Townhalls, Community Radio.

We develop Smart Phone Apps, Chat Bots, Online Platforms, Other Digital Tools. We leverage SMS and IVR technology.

We use the Sabido method to design powerful edutainment content. We produce: Drama Series, Reality TV Shows, Documentary, Current Affairs Programming, Comedy Skits, Theatre.

Drawing from the multi-disciplinary behavioural sciences we design behavioural nudges and incentives.

We help our client measure the impact of behavioural change interventions. Our methods include: Experiments, Quasi Experimental Evaluations, Process Evaluations.

iThe MAGENTA Academy is our training and capacity development institute, where we teach SBC theory and practice.