Our Insights

MAGENTA LAB

The Magenta Lab is an interdisciplinary research lab focused on social norms, behavior, and information flows. We aim to better understand how people make decisions – and how that understanding can be used to design more effective, people-centered solutions. We also conduct Monitoring and Evaluation to support evidence-based impact.

Research & Publications

  • Aproximación al reclutamiento de niños, niñas y adolescentes en Ecuador

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  • Recherche sur les normes sociales à l’origine des violences sexuelles contre les enfants dans les régions de Buterere et Kirundo au Burundi

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  • Lebanese youth viewing online content on mobile phones, reflecting the impact of misinformation and disinformation on public trust.

    The Architecture of Distrust: Understanding Mis & Disinformation in Lebanon

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  • Rwandan mother and child in a rural health outreach setting, discussing nutrition challenges and access to healthy food options

    Understanding the Barriers to Healthy Diet, and Factors Contributing to Child and Adolescent Malnutrition, in Rwanda

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  • Young person using a laptop with digital safety tips displayed on screen, promoting online protection and responsible tech use.

    Guía Rápida de Cuidados Digitales #AlaSegura

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  • Displaced Arab women walking through a dry landscape, highlighting the intersection of climate change, gender, and forced migration.

    Understanding the Climate Change, Gender, and Displacement Nexus in the Arab States

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  • Child with a physical disability interacting with peers at school in Mozambique, reflecting efforts to shift social norms and promote inclusion.

    Social Norms Research on Children With Disabilities in Mozambique

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  • Young woman in Mexico using a smartphone, symbolizing digital vulnerability and the risks of tech-facilitated gender-based violence.

    Drivers Of Tech-Facilitated Gender-Based Violence: A Behavioral Analysis In Oaxaca And Estado De México (English)

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  • Mujer joven en Oaxaca usando su celular, representando la vulnerabilidad digital ante la violencia de género facilitada por la tecnología.

    Motivadores de la violencia de género facilitada por la tecnología: Un análisis de comportamiento en Oaxaca y el Estado de México (Spanish)

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  • Lebanese youth using WhatsApp on their phones, reflecting how digital communication platforms influence social and political tensions.

    What is Up on WhatsApp? A Study on the Impact of WhatsApp on Tensions in Lebanon

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  • Iraqi woman receiving food rations at a public distribution center, symbolizing public perception and reform of the PDS system.

    A New Recipe for Iraq’s PDS: Understanding Public Perception As a Key Ingredient For Successful Reform

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  • Young woman in Kurdistan Region of Iraq using a smartphone, representing the intersection of gender, technology, and digital harm.

    Power, Gender and Technology: Unmasking the Root Causes of Technology-Facilitated Gender-Based Violence in the Kurdistan Region of Iraq

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  • Municipal workers inspecting sewage infrastructure in Fernando de la Mora, highlighting behavioral factors affecting network connectivity

    Sewage Network Connectivity In Fernando De La Mora, A Behavioral Diagnosis

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  • Woman and young girl in an agricultural setting, symbolizing empowerment through food security, nutrition, and resilience programs.

    Study on the empowerment of women and girls for the programme "Support to Resilience, Food Security and Nutrition"

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  • Latin American teenagers in a classroom discussing diet habits and body image, reflecting the impact of social norms on youth health.

    Understanding Social Norms That Drive Diet Behaviours and Body Image in Latin America

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  • Community members in the Eastern Mediterranean region participating in a civic forum, discussing local development and engagement.

    Landscape Analysis of Community and Civic Engagement in the Eastern Mediterranean Region

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  • Pakistani caregivers and children in a community session discussing child protection norms, beliefs, and safe practices.

    Baseline Study on the Knowledge, Attitudes, Beliefs, Social Norms & Practices Related to Child Protection in Pakistan

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  • Migrant children attending an outdoor learning session, highlighting the challenges to educational inclusion in mobility situations.

    Migrant children and barriers to their education: Participatory diagnosis of barriers to the educational inclusion of children and adolescents in mobility situations

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  • Local leaders and residents in a Lebanese town hall meeting, discussing governance strategies to strengthen social stability.

    Social Stability and Local Governance: Profiling Two Unions in Lebanon

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  • Yemeni woman collecting water at a household storage tank, reflecting community practices and perceptions around chlorine use.

    Qualitative Study of Factors Affecting Demand and Use of Chlorine for Household Water in Yemen

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  • Workers handling recyclable materials at a commercial facility in Jordan, highlighting challenges in business-led recycling practices.

    A Barrier Analysis to Recycling by Commercial Waste Generators in Jordan

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  • Pakistani family using a handwashing station, illustrating behavioral factors influencing access to clean water and sanitation services.

    Study on Behavioural Determinants of Access and Quality of WASH Services in Pakistan

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  • Young Iraqis watching the “Safe House” webseries on a laptop, using edutainment to challenge gender norms and spark social dialogue.

    “Safe House”–Evaluation of a Mini Webseries Using Edutainment to Shift Gender Norms in Iraq

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  • Community members in Afghanistan participating in a group discussion on transparency, accountability, and corruption-related behaviors.

    Investigating the Drivers & Barriers for Behaviours Related to Corruption in Afghanistan

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  • Afghan citizens waiting at a public service office, reflecting everyday experiences with corruption and service delivery challenges.

    Investigating Afghans Experience of Corruption When Accessing Public Services

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  • Citizens in Manouba, Tunisia, engaged in a community forum discussing social norms and behaviors linked to everyday corruption.

    Understanding the Social & Behavioural Drivers of Corruption in Manouba, Tunisia

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  • Jordanians wearing face masks at a public space, reflecting community attitudes and awareness about COVID-19 health measures.

    Jordanian Opinions, Knowledge & Attitudes to COVID-19

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  • Jordanian students in a schoolyard, with one child isolated, highlighting social dynamics and behavioral factors behind bullying.

    Identifying Behavioural Drivers of Bullying in Jordan

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  • Afghan returnee families arriving from Pakistan, engaging with support services to rebuild livelihoods and access essential resources.

    A Mapping of Services Needed, Available & Accessible for Afghan Returnees from Pakistan

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  • Afghan returnees from Pakistan engaging in vocational training, reflecting their aspirations to rebuild livelihoods and secure stability.

    The Livelihood Aspirations of Afghan Returnees from Pakistan

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  • Afghan facilitators conducting a community training session on social mobilisation and behaviour change techniques.

    Operational Assessment of Social Mobilisation & Behaviour Change Training in Afghanistan

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  • South Asian woman sitting indoors, reflecting on the emotional and social toll of COVID-19, including stigma, anxiety, and domestic stress.

    Understanding the secondary effects of the COVID-19 pandemic in South Asia: stigma, mental health and domestic violence

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  • Lebanese mother and child in a quiet moment, symbolizing the hidden struggles and root causes of violence against women and children.

    Underneath the Surface: Understanding the Root Causes of Violence Against Children & Women in Lebanon

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  • Afghan man tuning in to a radio broadcast at home, illustrating local media habits and preferences explored in the survey study.

    Survey of Afghan Media Preferences: Research Study

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  • Lebanese caregiver comforting a child at a health clinic, highlighting shifts in caregiving behaviors and vaccine perceptions during COVID-19.

    Understanding the Impact of COVID-19 on Caregiving Behaviors and Vaccine Perceptions in Lebanon

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  • Pakistani child sitting alone indoors during lockdown, symbolizing the hidden impact of confinement on child safety and well-being.

    Study on the Impact of Confinement on Violence Against Children in Pakistan

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Public Speaking

  • Adolescents participating in a youth workshop, building skills and confidence through social and behavior change activities.

    Social and Behavior Change Practices for Adolescent and Youth Engagement and Empowerment

    SBCC Voices from MENA webinar - 15.03.2022

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  • Community member in a marked danger zone receiving mine risk education, showing how behavioral science helps prevent land mine accidents.

    Saving Lives from Land Mines Using Behavioural Science

    Nudgestock - 10.06.2022

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  • Clemence Quint speaking at a gender equality event, addressing behavioral change strategies to challenge and shift gender norms.

    Clemence Quint on Behavioural change & shifting gender norms

    A load of BS: The Behavioural Science Podcast with Daniel Ross

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  • Displaced Arab women walking across an arid landscape, illustrating how climate change intersects with gender and forced migration.

    Climate Change, Gender, and Displacement-Nexus in the Arab States

    UCL Behaviour Change Conference 2025

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  • Residents of Fernando de la Mora, Paraguay, discussing barriers to sewage system connectivity during a community engagement session.

    A Behavioural Approach to Understanding Challenges to Connectivity to the Sewage System in Fernando de la Mora, Paraguay

    UCL Behaviour Change Conference 2025

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  • Iraqi youth participating in a climate awareness campaign, turning environmental knowledge into community-led action through SBCC strategies.

    From Awareness to Action: Transforming Climate Consciousness in Iraq with an Evidence-Based SBCC Campaign

    UCL Behaviour Change Conference 2025

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  • Afghan health worker speaking with a local elder in a high-risk region, building trust to increase polio vaccination uptake.

    Boosting Polio Vaccination in Afghanistan High-Risk Regions, a Study to Understand and Leverage Local Vectors of Influence

    UCL Behaviour Change Conference 2025

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