Magenta provides our partners with the following services


Formative Research

KAP studies, baseline studies, target audience research, media landscape assessments

Creative Development

Overarching brand development, creative solutions

Campaign Management

Media buying, dissemination, media engagement, on-ground activations, community engagement, event management

Measurement & Evaluation

M&E planning, evaluation design and implementation, media monitoring


Strategy and Planning

Stakeholder consultations, planning workshops, strategy development, theory of change, media planning, campaign design, implementation plans

Content and Material Development

Public service announcements, edutainment (drama, reality TV), digital content, animation, graphic design

Technology and Digital

Phone Apps, website development, SMS solutions