Magenta provides our partners with the following services, as part of either a 360-degree design approach or selected components of the campaign design cycle:

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Formative Research

KAP studies, baseline studies, target audience research, media landscape assessments, barrier analysis

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Creative Development

Overarching brand development, creative solutions, content and material development (TV and radio spots, edutainment, digital content, graphic design) 

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Campaign Management

Media placement and dissemination, media engagement, on-ground activations,social and community mobilizations, event management

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Measurement & Evaluation

M&E planning, evaluation design and implementation, media monitoring

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Strategy and Planning

Stakeholder consultations, participatory strategy development, identification of local partners, results framework development,  implementation plan

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Content and Material Development

Public service announcements, edutainment (drama, reality TV), digital content, animation, graphic design

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Technology and Digital

Phone Apps, website development, SMS solutions, IVR

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Capacity Building

Training of Trainers, political and electoral communications training, media training, long term support on behavioural and social change communication